Our core values are the fundamental principles, aligned with our brand promises, that guide the conduct and actions of our team, as members of our LATICRETE family.
“Values are like the compass I carry with me on my climbing expeditions — they show us the path to making the right decisions.”
-- David A. Rothberg, Chairman
Why Our Core Values Matter
What we share, while being diverse. Our diversity is our strength. At LATICRETE, we share common values which inspire us to grow together while still respecting the uniqueness of each member.
Enable a great professional life experience.
Our values are both a requirement and an aspiration. We make them a reality in our attitudes, behaviors, and actions. All members of the LATICRETE family are charged with ensuring our values are lived each day.
The link across all generations within LATICRETE. Our values are the gifts we received from our “founding” generation. We are enriching these values to inspire new talents joining us in the adventure of LATICRETE.
The hallmark of excellence and success. Our values are inspiring and motivating for our employees to strive for excellence, and are linked with our brand promises to our customers. Thanks to them, LATICRETE is stronger, more attractive, and all of us are more successful.
Passion & Commitment
Our passion and our commitment fuel our entrepreneurial spirit.
Passion is the engine of any individual and collective undertaking. Commitment is an investment for the long run, with humility, dedication, and perseverance, in good times and in bad times.
At LATICRETE, we strive for excellence and are proud of what we do, as we are building LATICRETE for many generations.
Customer Centricity
Our customers are our shared priority.
Customer centricity is prioritizing customers in any decision we make, to improve their experience as well as meet expectations of their journey with us.
At LATICRETE, we are committed to aligning with our customers for their success, as their success is our success.
Caring
We care for each other, for our customers, and for our planet.
As human beings, our purpose is to contribute to the well-being of the people with whom we interact, in our personal and professional lives.
At LATICRETE, a family business, we are eager to assist and contribute. We care for ourselves, for our colleagues, for our customers, for our communities and for our planet.
Interested in learning more about our core values?
Dive into our values and see how we embody them daily — download our Values packet for a look at the attitudes, behaviors, and examples guiding our team.
